mkisofs

from CDROM-Howto: 6.24. How do I read a CD volume label? There is a small utility called volname included with recent versions of the eject program. Alternatively you can run this shell command: dd if=/dev/cdrom bs=1 skip=32808 count=32 assuming /dev/cdrom is the device file name for your drive.

вкратце mkisofs -V "volume" , вот еще накопал - http://astro.pas.rochester.edu/Docs/CDWriting.txt